Healthcare marketing technology, from the click to the treatment.
The tracking, attribution and campaign infrastructure that connects an advertising click to a booked treatment and reports it in money. Built for practices in the United States and Canada, designed so protected health information never reaches an advertising platform, and delivered as working systems rather than as a strategy document.
Available to practices across the United States and Canada.
What is closed-loop attribution for a clinic?
Closed-loop attribution means an ad platform can see which specific clicks produced paid treatments, not just which produced enquiries. It requires four things to hold at once. The advertising click identifier must be captured with the enquiry rather than discarded by the form handler. The CRM must keep that identifier attached to the patient through the consultation, the follow-up and any rescheduling. The treatment value must be written back onto the same record when the patient pays. That value must then be uploaded to the ad platform as an offline conversion. Miss any one step and the loop stays open. Miss the third and you have expensive analytics that still cannot tell you what worked. Once the loop closes, bidding changes on its own, because the algorithm is optimising against revenue instead of against form volume.
Capture the click identity on the enquiry, carry it into the CRM, and send the treatment value back once the patient books.
The work inside it.
Click identity on every enquiry
The click ID is captured on the form and stored against the lead, so any booking can be traced back to the exact campaign and keyword that produced it.
Offline conversion upload
When a lead becomes a treatment, that conversion and its value go back to the ad platform. Bidding then optimises on revenue rather than volume.
Search and content
Service, cost and comparison pages that compound. Organic clicks nearly tripled over ninety days on a live account, measured in Search Console.
Paid acquisition
Google and Meta run against cost per booked treatment, per market, with weekly optimisation and negative keyword discipline.
Reporting an owner can read
One dashboard: spend, enquiries, consults, bookings, revenue. Readable in a minute, not a forty-slide monthly deck.
What people ask about this layer.
Does this work if we already have an agency?
Often yes. The tracking layer sits underneath whoever is buying the media. Sometimes the honest answer after an audit is to keep your agency and fix the measurement.
What if our CRM is a spreadsheet?
Then that is the first thing to fix, because attribution has nowhere to live. We will say so rather than build on sand.
Do you work with practices in the United States and Canada?
Yes. The work is remote and the systems are cloud-based, so the engagement runs the same way it would for a practice down the road. Calls are scheduled in your timezone. Where a project needs someone physically present, which is rare outside production work, we say so before it starts rather than after.
How does HIPAA affect what you do?
It shapes the design rather than sitting on top of it. Advertising platforms are not HIPAA compliant and are treated as non-HIPAA third parties, so the measurement is built so protected health information never reaches them. Where an engagement requires access to PHI, a Business Associate Agreement is executed before work begins.
What does an engagement cost?
Most start with a fixed-fee diagnostic lasting about ten days, which sizes every gap in booked treatments and produces a roadmap you keep whether or not the work continues. Ongoing engagements sit in the range US practices will recognise for healthcare growth retainers. Pricing is on the plans page and is not quoted by number of hours.
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Thirty minutes, rough numbers, an honest read on where this would earn first.